Digital Digest: GUA Conference 'Toasts' Feedback from Kodak Users

Barb Pellow, group leader at InfoTrends, then highlighted 10 emerging industry trends. Among them: digital color will continue to be king; wide-format digital will be an integrated part of the marketing mix; inkjet will accelerate the offset-to-digital migration; enhanced substrates will drive digital volume; Web-to-print is about managing the marketing supply chain; content will reign; the rise of hyper-personalization will drive digital print and cross-media marketing; customers seek trigger-based marketing; mobile marketing will accelerate major changes in how people communicate; and direct marketing and social media will converge.