Direct Mail Outlook : Mail Continues to Deliver
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Erik Cagle
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"The Postal Service provides financial incentives to mailers who build mail density within their campaign files," Thornton notes. "Imaging holds the key to achieving these incentives. Replacing plate versions and string copy with variable-processed color imaging, marketers can cost-effectively increase file density by keeping list saturation intact without sacrificing personalization, targeting or color, and without increasing production costs."
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Erik Cagle
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