Direct Mail Outlook : Mail Continues to Deliver

"Meaningful reforms, like allowing the USPS to right-size its operations for the realities of changing volumes, are necessary because price increases alone cannot fix the USPS' financial situation," Jaeger says. "The USPS felt it had no other choice other than to file an exigent rate increase because it is uncertain Congress will be able to pass postal reform legislation before year end. Given significant costs associated with mail delivery, postal optimization through commingling and other means, is a must to reducing postage costs and achieving proper alignment with in-home delivery dates."