Direct Mail Outlook : Mail Continues to Deliver

"Connecting and integrating content and branding across media channels in a single campaign is proven to lift the response for each channel," he says. "We make it easy for our clients to execute multichannel campaigns. Because we have a data-driven, digital workflow, we take content we receive for producing a printed mail piece and quickly repackage it for multiple outputs, including online, e-mail and mobile. Each of these outputs is customized to the recipient, using data our clients have about their customers. This results in relevant messaging, to the right person at the right time, to drive up response and revenues. On the back end, we reduce costs related to print production and distribution through a sophisticated commingling program."