Direct Mail Outlook : Mail Continues to Deliver

Inkjet Investments

The 2013 campaign was marked by significant capital investments for IWCO Direct of Chanhassen, MN. With clients facing a three-pronged challenge of increasing ROI, attaining the maximum postal discounts for clients (backed by fast, predictable mail delivery) and the simplification of supply chain management, IWCO Direct's outlays in continuous inkjet technology played a significant role in the company meeting client needs and attaining more than 8 percent year-over-year growth, notes Jim Andersen, company CEO.