Direct Mail Outlook : Mail Continues to Deliver

The U.S. Postal Service (USPS) is certainly not doing the direct mail space any favors, requesting an exigent rate increase of 4.3 percent. With postage taking up the better part of 60 percent from the direct mail marketing spend, there's less and less meat on the bone. But the USPS has its own problems, and thus far nothing Postmaster Patrick Donahoe has done could spur Congress into addressing the issue of postal reform.