Direct Mail Outlook : Mail Continues to Deliver

Mail Volume Pressures

In terms of the challenges presented by the USPS and its request for an exigent rate increase, Andersen notes that clients, already under the gun to do more with less, would have to reconcile an above-inflation increase with other costs in their direct market spend. As a result, he says mail service providers would be under the gun to reap more efficiencies and/or mail volume could face a reduction.