Direct Mail Outlook : Mail Continues to Deliver
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Erik Cagle
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"If the issue the USPS is trying to address with the exigent rate increase is reduced revenue due to declining mail volume, they are taking the wrong approach," he says. "Mail is just one of a number of channels our clients can use to communicate their marketing messages. We know mail works, but it needs to remain cost-effective. Raising prices is not the way to drive higher mail volume."
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Erik Cagle
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