Direct Mail Outlook : Mail Continues to Deliver

Andersen points out that marketers have shown a strong interest in four-color variable data digital printing for high-volume mail based on IWCO Direct's ability to deliver a highly customized package that offers enhanced targeting capabilities, resulting in higher ROI. Such programs include elements of strategy, creative, data/programming, production and mail planning with shorter production cycles to create the most relevant campaigns possible. IWCO Direct is also integrating analytics and strategy into its direct mail solutions to increase effectiveness and response rates. PI