Direct Mail Outlook : Mail Continues to Deliver

Yet, the sector keeps plugging along, fighting off the troubled Mr. ZIP and alternative, online marketing channels to remain an attractive and viable option for marketers to showcase their products and services. According to the Direct Marketing Association (DMA), expenditures in the United States are expected to rise to $196 billion by 2016, which represents a 3.8 percent compound annual growth rate (CAGR) from 2011. In fact, more households read advertising mail now than they did 25 years ago. And debunking the myth that direct mail is your father's/mother's method of shopping, the DMA found that the 22- to 24-year-old age cohort is the most likely to respond to a direct mail piece.