Direct Mail Outlook : Mail Continues to Deliver
By
Erik Cagle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Sophisticated Data Needs
Daniel Thornton, president of RR Donnelley's Response Marketing Services, says that print budgets are required to deliver positive results. He notes that the Chicago-based printer is seeing a trend toward mail packages with sophisticated data requirements, an increased use of two- and four-color variable imaging, and a decrease in components and package dimensions.
0 Comments
View Comments
E
Erik Cagle
Author's page
Related Content
Comments