Direct Mail Outlook : Mail Continues to Deliver

"These print-to-digital technologies continue to evolve and to gain market acceptance among consumers," he says. "By combining print-to-digital technologies with existing campaign strategies and integrating digital features into print materials, marketers are able to entice consumers to interact in a way they are receptive to, reach new audiences and increase campaign effectiveness. Already trending in certain demographics, interactive print is catching fire and emerging as the future of marketing."