"On the client side, I will hold account reviews with top customers to find out what they expect from us and to ensure that they know of our complete list of products and services. What will result is a bulleted list that will become my company's direction in the new year.
"As for my salespeople, 2014 is the year that I ask for a sales plan from each of my reps. I will assess their strengths and weaknesses, and spend some money on training as necessary. I also vow to be the sales manager that I haven't been in the past, meeting with my reps on a regular basis and getting to know their accounts. After all, they belong to us, not them.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.