Two more words: Sales and Marketing. You shoulda talked to your clients right about this time last year and asked where they were headed in the New Year. You shoulda spoken to your equipment vendors to see what they suggest (costs nothing to ask!). You shoulda gone to a few more industry events, trade shows, and association meetings to learn and listen. You shoulda spent an hour a week on researching new ways to market yourself (sales reps) and/or your company (owners, presidents).
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.