2. Woulda—What those "shoulda's" woulda done is to move you and your company ahead of the customer and certainly the competition, instead of constantly chasing both from behind. Clients...and even the competition...woulda seen you as inspirational leaders. You woulda been, as Wayne Gretzky once said, "Where the puck was going and not where it is." You woulda come back from those industry events, trade shows and association meetings and you woulda had some great ideas to discuss with clients.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.