Farquharson/Tedesco on Business Development: 2013 Deathbed Regrets, Oath
The time and effort you put into marketing woulda put you in a whole new light, not separating your company from the word "Print," but rather separating your company from the prospect of being "Just Another Printer." The clients woulda brought you in at the design stage of the job rather than at the quote stage. Instead, 2013 was another year of racing to the bottom of the profitability pool.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
