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Of late, however, 3D Bindery found it was missing out on some significant business opportunities. Many of its customers began requesting PUR binding on specific jobs, a process that 3D Bindery’s equipment did not offer. More and more, PUR (polyurethane reactive) binding has become an increasingly popular adhesive. Arguably, books produced with PUR have a greater shelf life because they stay stronger and more attractive than books produced with traditional hotmelts.
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