4 Things You Need to Know About Your Top Accounts (If You Want Them to Stay That Way)
We all have top accounts, those clients who make up a double digit percentage of our sales volume. Lose any one of them and it creates a significant void. This podcast tells you how to keep and even grow these anchor accounts by sharing four things you must know about them. It’s not enough to simply understand their buying cycle and when the next big order is coming up. Today, salespeople have a greater responsibility for more in-depth knowledge.
Spend 19 minutes listening to Bill Farquharson and Kelly Mallozzi. It might just be the preventative medicine you needed to keep riding that wave of customer success.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
