4. Your Software Provider is a Resource
Printers seeking a modern, intelligent Web-to-print solution can’t ignore how important it is to consider the team behind the solution. Just as enterprise customers are entering into a partnership when they find a print solution provider, printers are entering into a partnership when they find a Web-to-print provider.
If the team behind the software is dedicated to the success of the printers that license their software, they can be a valuable resource for winning and managing the largest and most complicated customers.
Big picture: Web-to-print is more than a method of ordering print with a browser. It’s a tool for printers to win bigger customers and develop reliable partnerships with key accounts.
To learn more, visit Propago (Booth N2010).