4 Ways Printers Use Web-to-Print to Win and Keep Enterprise Customers

Enterprise customers can provide reliable, consistent, large-volume work for printers. But there is a downside: competition for enterprise customers is high, as are the standards of these big print customers.

Not only that, once you’ve won the business of an enterprise customer, that doesn’t mean you can count on them being there forever. The bigger the customer, the more work they will be to manage and keep happy. You need the right tools to do this.

One of the printer’s most essential tools for securing long-term connections with enterprise customers is a sharp Web-to-print solution. Let’s look at four ways that innovative print providers use their Web-to-print solution to ensure long-term partnerships with enterprise customers. 

1. Make Ordering Simple

For many large organizations, getting their many field agents and salespeople the collateral they need quickly and efficiently is a huge pain point. The old ways of getting printed material and promotional items selected, ordered, approved, produced, and fulfilled are just too cumbersome.

Modern Web-to-print software solves this pain point. If you can show a prospective enterprise customer that your platform can dramatically streamline their entire marketing material supply chain, you’ve got a strong chance of winning them over.

2. Be the Complete Provider

No one likes dealing with multiple parties every time a routine task needs to get done. If you’re a franchisor trying to get updated assets out to all your locations, you don’t want to have to play phone tag with your wide-format printer, shipping broker, hat vendor, etc.

Now that technology allows for it, enterprises are increasingly focused on finding marketing partners, not single-task vendors. If your Web-to-print solution supports third-party vendor connections and workflows for purchase orders and drop-shipping, you can be that one-stop-shop all the biggest print-buying organizations want.

3. Protect Their Brand, Budget, and Inventory

With many employees, comes the need for regulatory tools. Enterprise customers with high-volume printing needs often come from industries with necessarily strict regulations and compliance rules. 

The tradeoff of letting individual end-users do their own proofing and ordering of marketing materials is that the potential for mistakes goes up. This tradeoff is solved by Web-to-print solutions with sufficiently robust and flexible user experience controls.

4. Your Software Provider is a Resource

Printers seeking a modern, intelligent Web-to-print solution can’t ignore how important it is to consider the team behind the solution. Just as enterprise customers are entering into a partnership when they find a print solution provider, printers are entering into a partnership when they find a Web-to-print provider.

If the team behind the software is dedicated to the success of the printers that license their software, they can be a valuable resource for winning and managing the largest and most complicated customers.

Big picture: Web-to-print is more than a method of ordering print with a browser. It’s a tool for printers to win bigger customers and develop reliable partnerships with key accounts.

To learn more, visit Propago (Booth N2010).