Direct Mail Effectiveness —Farquharson/Tedesco
Good direct marketing campaigns contain the three ingredients explained earlier in the right proportions. Think of the 40/40/20 rule as a recipe for Kung Pao chicken—there needs to be the right mix of chicken, sauce and vegetables in order to produce a tasty, completed dish. You can deviate from the recipe a little, but too much change and you risk ending up with Dung Pao chicken! Yuck! After all, recipes exist for a reason.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
