Direct Mail Effectiveness —Farquharson/Tedesco
Developed by Dr.’s Tedesco and Farquharson after years of laboratory studies (OK, years of managing successful direct marketing campaigns), the 40/40/20 rule is a handy guideline for understanding the three main components of a direct marketing campaign, as well as just how important each aspect is to the campaign’s overall success:
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
