Direct Mail Effectiveness —Farquharson/Tedesco
If time and resources for this kind of thing are scarce, consider enlisting a data management services company to polish your list to spotless accuracy. CASS (Coding Accuracy Support System) and NCOA (National Change of Address) certification systems are useful address correction tools that can keep your list’s contact information up-to-date, removing outdated info like last week’s trash. List cleansing and maintenance activities will help your mailing campaign run like a well-lubed press.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
