UPFRONT

Vertis Nets New Contract

BALTIMORE—Vertis Communications has been selected by McLiney Lumber as the exclusive provider of its advertising catalogs and direct marketing programs. The contract was awarded to Vertis after McLiney Lumber successfully tested several unique marketing programs, including a customer-engaging fall insert that incorporated Vertis ADhesives Notes. Vertis will support McLiney Lumber's marketing strategy to attract new customers and retain current ones.