4over Inc. : Gambling with Success

A Calculated Risk

“With the type of business we’re in, clients tend to want things really fast,” adds Megerdichian, who relies on his ‘giants,’ a five-man team that specializes in getting new facilities up and running. “Large retails like Vistaprint can serve all from one location. Our customers respond to their own customers, so as soon as they receive an order, they need to get it to their own customers. It was a risk, though a more calculated risk, because we have a large network of customers all over the nation. It’s helped us to complete orders faster and to create new opportunities.”