4over Inc. : Gambling with Success

There’s method to 4over’s expansion madness: the ability to provide two days ground shipping to any customer in the U.S. mainland. The addition of Seattle will realize that goal, according to Megerdichian.

However, being such a large and growing company has provided for more than a little jealousy and a bit of animosity within the industry, particularly in light of the new ”Red Tag Project“ launched in 2010. Located at www.redtagprintsale.com, Megerdichian had devised the Website for a single purpose—so many of his customers were losing business to the Vistaprints of the world. Doing nothing, says Tina Hartounian, 4over president, was tantamount to raising a white flag.