4over Inc. : Gambling with Success

Megerdichian is a strong believer in loyalty, which he shows to his customers and vendors. He sees Redtagprintsale.com as a natural extension of that loyalty, but some 4over customers, including two print franchisors (who Megerdichian greatly respects), did not see it that way. They reacted by telling their fellow printers and franchisee members that Megerdichian was selling against their businesses. The trade printer that famously touted ”we will not go behind your back“ in a print campaign was now doing just that, one anonymous person proclaimed.