4over Inc. : Gambling with Success

While Megerdichian acknowledges that “you can’t please everybody,” he is winning over many converts. During the Phoenix opening, a visitor approached Megerdichian and expressed his misgivings regarding the Red Tag program.

“He said, ’I’m selling it for $80 and you’re selling it for $20,’ ” Megerdichian recalls. “I said, ’Do you know that Vistaprint is selling it for $15? Do you know that if a customer goes over there, you’ve lost that customer?’ Right after I made that comment, he was asking me questions about how he could join Red Tag.