4over Inc. : Gambling with Success

It’s not an exaggeration to call 4over the most well-known trade printer in the industry. The $78 million firm, which provides products such as business cards, post cards, greeting cards, plastic cards, envelopes, booklets, brochures, sell sheets and table tents to more than 59,000 trade customers, is certainly the most visible to-the-trade performer, with its bold advertising agenda and high-visibility booths at Graph Expo in Chicago (remember the Chicago Bulls cheerleaders’ appearance?) each year.