4over Inc. : Gambling with Success

Either no one bothered to tell Megerdichian that the industry is in the throes of a prolonged dry spell coming out of the recession, or the maverick executive views the current climate more winnable than an inside straight in poker.

“Our company took advantage of the economic downturn. We did the opposite of what everyone else was doing—stopping and waiting,” he says. “We expanded in order to capture more market share and to get closer to our customers. It’s been working well for us.