5 Direct Mail Statistics to Get You Thinking

When it comes to making the case to a customer — be it a current customer you’re trying to earn a greater share of business from, or a new customer you’re trying to win — for why print is the right marketing medium for their campaign, it can be tough to compare to digital channels. After all, print doesn’t come with click counts, or view times, or number of visitors who pick it up like a digital platform offers. But that doesn’t mean there aren’t compelling numbers that can help make your case. 

Here are a few choice stats about direct mail that will not only get you thinking about new ways to use this age-old marketing channel, but also demonstrate to your customers why it’s not as obsolete as they might want to believe in a world filled with screens and interactive experiences.