"What was once optional is now mandatory.” Back in the day, as we legacy salespeople like to say, you could get away with shoddy sales skills and a somewhat inconsistent approach. Business was good, the economy strong, and no one was wearing a mask.
No more.
Now, in this COVID-19 world, many of the once-optional rules and practices of sales are mandatory if your goal is to sell successfully and profitably. But which rules?
To prepare for this Short Attention Span Sales Podcast, Bill Farquharson and Kelly Mallozzi each made a list of the five must-have sales skills they believe are required and revealed them to each other for comment
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.