50th: Long Road to Automation — From High Touch to Hi Tech

o Offset to Dry Out

According to the report, "After 1980, offset's relative importance is difficult to predict. (A current imponderable is driography, the rate of development and acceptance of which can be expected to have profound effects on process popularity.) For gravure, a larger share of the market is unlikely before 1975 or 1980, since development of laser or other low-cost electronic/optical engraving methods is not likely before 1975." Waterless printing never quite fulfilled that promise.