Amazing Sliding Dimensional Mailer - 60-Second Fold of the Week (Video)
Get ready to be "Wow-ed" this week! Our featured format is an engaging design that leverages the power of digital printing. Designed and produced by NEXT/GLS of Minneapolis for client, HP, this dimensional oversized mailer has a surprise inside. Using a clever two-way pull mechanism, the piece invites you to reveal compelling messages on both sides. The pull also engages a dimensional movement in the center.
One side of the mailer reveals a toner-based copy shop scenario, and the other side displays some of the creative opportunities of the HP Indigo 10000 digital press, with white ink and pops of color on black paper, variable data, and personalized URLs to boot. It's dramatic, dimensional and truly impactful. A must-see.
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
- Companies:
- Hewlett-Packard
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
