Direct Mail Outlook — Better Days Ahead

Zengo adds that clients are accessing more end-to-end solutions, and Donnelley has responded with expanded print fulfillment and literature management services that are tightly focused on loyalty marketing.

IWCO Direct bolstered its creative services program during 2007 and augmented its commingling and logistics platforms to drive postage optimization results. Its North Carolina plant was expanded to include a “super-commingle” site, while the New York operations were reconfigured to focus on the growing demand for trigger and response management capabilities, including digital printing.