Direct Mail Outlook — Better Days Ahead

“Vertis is assisting customers in building Website interaction and loyalty with integrated campaigns that align the Vertis product line in a collaborative effort—newspaper inserts, direct mail and e-mail,” Colatriano explains.

IWCO Direct’s Andersen believes that the industry as a whole needs to remain focused on “Do Not Mail” legislation that is being introduced throughout the country, and mobilize in those states that explore the possibility. Passage in even one state could have disastrous consequences for marketers and, naturally, mailers. Market conditions may also influence the first part of 2008, as could another postal increase.