Direct Mail Outlook — Better Days Ahead

IWCO’s expansion initiatives should pave the way for a successful 2008, Andersen believes. And don’t rule out the company dipping its foot into the M&A waters.

“The expansion will allow us to continue to offer unsurpassed value to our customers with leading postal optimization strategies and meet the growing demand for specialized direct mail programs, such as trigger mailings and response management services,” he says. “We anticipate an acquisition in the western United States in the second half of 2008 that will continue to drive value for customers by adding capacity in a fourth strategic location, providing regional mail delivery curves for national mail programs.”