Direct Mail Outlook — Better Days Ahead

Proficient at Profiling

Moving forward, Hollingsworth believes it is important for direct mail printers to become more proficient at profiling their customers’ databases and tracking the results with a greater accuracy, thus keeping costs down while boosting returns. It is CGXSolutions’ goal to leverage its capabilities and geographic footprint to provide clients the ability to print and mail in specific markets, improving their time to market and driving those higher returns.