Direct Mail Outlook — Better Days Ahead

“We are committed to providing coordinated projects utilizing variable data printing, data management, cross-media and other methods with the goal of maximizing the returns for clients both in increased revenues and effective spending of their postage budget,” he says.

As 2008 gets under way, Colatriano expects customers to continue their quest to reduce costs and cycle times, as well as the movement toward segmentation to improve relevance and ROI. While Vertis clients aren’t expected to reduce their mailing budget in the coming year, the demand for return on marketing dollars doesn’t shrink, either.