Direct Mail Outlook — Better Days Ahead

“We’re aggressively working to expand our client base and move into different segments.”

Donnelley’s Zengo believes the ec- onomy bears watching, as marketing budgets can be swiftly impacted by economic change. That translates into marketing spends and ROIs being monitored closely. Customers need to account for every dollar spent and will be best served with direct access to list optimization services, customer profiling, predictive modeling and related targeting services, he believes.