Direct Mail Outlook — Better Days Ahead

One thing’s certain: When all of the calculations are complete, direct mail remains the most viable and highest-returning option for marketers to spread their message.

The Internet has played a large role in the growth of direct mail response rates, according to Cliff Hollingsworth, vice president of digital solutions for Consolidated Graphics’ CGXSolutions in Houston. While the “Do Not Call” list placed great restrictions on telemarketing, the Internet has become the preferred method of shopping. Not surprisingly, marketers are directing end users to their Websites with mailed incentives.