Direct Mail Outlook — Better Days Ahead

Invest $1, Get $11 ROI

Hollingsworth, citing the DMA’s “2007 Power of Direct Marketing” report, notes that for every dollar invested in direct mail, the average yield is $11.69, an extremely high rate of return. Even so, he adds that increases in raw material costs and postage have forced clients to be more discerning in their target audience and cognizant of the more automated sizes for preferable postal rates.