Direct Mail Outlook — Better Days Ahead

“More and more direct mail is tied to some sort of offer or call to action that requires the response to be more personalized,” Hollingsworth says. “The need to eliminate the obsolescence of printed materials, improve the efficiencies of inventory and warehouse management related to all types of printed collateral—while at the same time reducing the overall costs of these processes—are huge factors in how direct mail and digital printing are applied today.”