Direct Mail Outlook — Better Days Ahead

From the standpoint of Chicago-based RR Donnelley, customer acquisition is fueling direct mail growth. George Zengo, president of Global Print Solutions, notes that the postal increases of 2007 impacted the timing of mail drops as the U.S. Postal Service (USPS) endured a soft quarter between May and July. The increases caused many customers to test new campaigns in search of optimal rates.