Direct Mail Outlook — Better Days Ahead

“The not-for-profit sector experienced a dual-edged sword, as letter rates decreased and flat rates increased,” Zengo points out. “As a result, not-for-profits, in general, have increased their testing of the two formats to assess the best results.

“On the up side, though, the new postal regulations are resulting in improved list accuracy and delivery for mailers, leading to improved return on investment. Since our customers judge overall success by program results, not just postal costs, their testing is ongoing.”