Direct Mail Outlook — Better Days Ahead

Andersen says the passage of postal reform is only beginning to be felt as the new regulations come down from the Postal Rate Commission. “The majority of IWCO Direct’s clients use formats that qualify for letter rates. Those whose control packages were flat-shaped engaged IWCO Direct’s Creative Services team to assist with developing letter-sized formats for testing. While test results are still being compiled, early indicators suggest the re-design of these packages dramatically reduces postage costs with no degradation in response rates.”