A Bullish Bowne

As the Internet and various modes of information transfer become more prevalent, the means of communication have become more personalized. Customers are telling Bowne they want to personalize certain communications—financial statements or shareholder communications—on a one-to-one basis.

"If the thrust of the Internet is to communicate to people, not only in a broadcast manner, but in a one-to-one manner... then the print world is going to have to follow suit," Swanson remarks. "That's why we created Bowne Digital Solutions, which is basically the bridge between traditional, financial print and the Internet. It is a key part of the reinvention of Bowne in the way we distribute our customers' information.