A Bullish Bowne

"As the Internet drives personalization, and as our clients learn and understand more information about their customers, the 'printing' is going to have to be done that way," Swanson remarks.

In February, Bowne was recognized for its commitment to helping its clients deliver personalized information when it was awarded first place in the One-to-One Communications Category of the Print-on-Demand Innovation Leadership Awards at the On Demand Digital Printing and Publishing Strategy Conference & Exposition. Bowne used database technology and its typesetting, composition and design savvy to process and produce the Merrill Lynch Group Employee Services' (GES) new "Millennium" retirement plan participation statement in print and electronic media.