A Bullish Bowne

Swanson believes technology's evolution presents the company with a tremendous opportunity to once again reinvent itself.

"Strategic alliances, private networks, electronic and virtual collaboration are all initiatives that we believe are going to be part of our long-term plan," he says. "As Jim O'Neil said at our shareholder meeting last year, 'This is not your grandfather's printing company any more. It's your grandson's. And that's why it's changing. But it will always be Bowne.' "