A Christmas Story --DeWese

Good Sam asked, "How did you ruin it?"

Lonesome Joe answered, "I was too dependent on my two accounts. One account hired a big consulting company to study their printing procurement and I was thrown out. My relationships and years of service meant nothing. Boom! There went $1.5 million in sales down the drain. I had been given the two accounts and had grown them over the years. I never had to prospect for new business, so I didn't know where to begin to replace the business."